Concept Development.

From an initial concept, we invested time and expertise to best advise the guys at Golf Birdie. Resulting in a fully thought out application with a clear business case, consumer value proposition and monetisation strategy.

Design & Brand Creation.

In partnership with Design Factory, the initial idea of ``Fairway Flyover`` became the brand of ``Golf Birdie``, complete with logo, colour pallet and app UI/UX.

Development & Launch.

iOS app development took a total six weeks, with an additional four weeks for the bespoke backend app management web app to allow the guys full administration of their app/business.

Introduction

The initial concept was one of the best we have seen in Boom 22 to date. We added some critical advise around the business case, consumer value proposition and monetisation strategy which are all prevalent in the app as we see it today. Design and Branding was done in partnership with Design Factory and our internal master of design Ger.

Development Strategy

The target demographic of golf enthusiasts with disposable income. The same demographic are a high concentration of iPhone users. Thus the investment decision was to first release the Apple iOS version of the app. The app is supported by a web app for the internal management of the app content, adding courses, content and editing such, managing users and the database of the app etc.

“Massive thank you to the Boom 22 team who were extremely professional and a pleasure to work with from day one. We went in with an idea on paper and the guys brought our vision to life while exceeding our expectations. Both app and website were build well before schedule and the guys worked around the clock to make sure all of our needs were met. We would definitely use them again and recommend the guys for anybody looking to have an app/website built. “

Dean Tobin | Co-Founder – Golf Birdie

Apple iOS & Backend Development.

The target demographic of golf enthusiasts with disposable income. The same demographic are a high concentration of iPhone users. Thus the investment decision was to first release the Apple iOS version of the app. The app is supported by a web app for the internal management of the app content, adding courses, content and editing such, managing users and the database of the app etc.

Responsive Marketing

Website Included.

As with every app, it is the amount of users that define it’s success. This in mind a promotional, informative, marketing website is essential. Closely working with the team in Golf Birdie we included a modern responsive web site for just this purpose.

Hosting & Server Maintenance.

Fully managed Windows OS and Tomcat server supplied by application hosting and management partner HST. This is a top line service configured with scale to the forefront. This server set up will cater for hundreds of thousands of users, perfect for the Golf Birdie ambitions.

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